4 Strategies For Building A Brand Online

Many marketers are completely obsessed with generating leads and making sales, they completely forget about the branding of their company. Investing in branding your online business can pay off in a big way for your company.

Let’s find out why:

The Value Of Branding

Many marketers assume that investing in your brand online is all about chucking loads of money at it when this isn’t the case. Building a brand is all about creating an entity that your customers can relate to. A brand is something that builds a relationship with customers and creates loyalty and trust for your products.

Building your brand online will boost company awareness and foster customer loyalty. Online branding can help you achieve your company financial goals by driving incremental revenue for the business.

In summary, if you want to grow your business online you need to look at growing your brand.

Here are three important strategies for you to successfully build your brand online:

Research Your Target Audience

To successfully build up a brand on the internet you must have a good understanding of who your target audience is. It’s important to do this before you start creating content strategies and other plans in your business.

There are a plethora of tools out there to help you discover your target audience. Products from companies like Nielsen and Compete provide tools that enable you to learn more about your target demographic.

Get Your Media Mix right

To build a brand successfully on the internet you need to be utilising the various media channels that are available to use now. You can use content networks to grow your brand through awareness repetition. When it comes to organic search, ensure that your brand name and messaging is consistent with your website title tags and meta descriptions.

Make sure your brand is consistent with messaging across all channels being utilised. Creating consistent messaging allows your consumers to recognise and recall your brand, making you the clear choice when people are ready to buy!

Build Your Reputation

Growing your reputation is like going to a networking event, it’s just not as easy, and more time consuming. It’s essential to have a clearly defined strategy for reaching your target audience.

Once you’ve got this strategy in place, the next step is to identify the tactics you plan to use in the process. For example, making sure that you take advantage of any offline partnerships you have in order to grow your online reputation. Doing this will help you to increase your organic search presence by attracting links from the partnerships that you have.

 

5 Ways To Generate More Leads For Your Online Business

Forget about your products and services for a minute. Lets focus on what really matters in your business.

You know, the thing that keeps your company going month after month.

You can have the best product in the world but if no-one knows about it you’ll still fail.

On the flip side, you can have an average product but if you market it well you’ll still sell by the boat load.

Lead generation is the back bone of any business. Period.

Those who generate quality leads consistently are the winners in the world of business. This method doesn’t only apply to business. It can apply to every field of your life!

(If you’re completely new to the world of online business, have a look at this comprehensive article covering the foundations of starting an online business from scratch. Similarly if you’re curious about what online business opportunities are out there you can find an extensive list of online business ideas here.)

Here are five ways you can generate more leads for your online business:

Engage With Your Leads 

Directly engaging with your prospects should be one of your top priorities.

Many businesses go with in-direct methods of engagement, such as FAQ’s. This isn’t a good way to engage with people.

Directly engaging with your customers are things like live chat, forums and help centres. Places where real people are on hand to support your customers in real time.

Better engaged customers means more recommendations for your business. More recommendations means more customers and ultimately more money!

Leverage Outbound & Inbound Marketing

Outbound marketing has been proven to be more effective than inbound marketing, this doesn’t mean you should neglect inbound marketing though. Look at using both methods in a balanced way to increase the leads you generate in your business.

For inbound marketing, personalise your emails by taking advantage of marketing automation systems. Also make an effort to solve customer problems. This will help you establish a level of trust with your customer as well as generate more leads.

Use Twitter To Find Leads

Twitter can be a great source of leads for your business. There are systems out there that can help you with your lead generation efforts on social media platforms. Followerwonk is one of them. This service gives you the ability to analyse information about Twitter profiles, allowing you to reach the audience related to your niche and help you find the influencers in your industry.

Create Outstanding Content

Content marketing is the new way to build up a following of raving fans for your business. If you aren’t blogging in 2017 then you’re crazy. You’re literally missing out on 90% of your leads if your company doesn’t have a blog.

You need to create content that is informative and actionable. Big key takeaways work very well in the blogging world.

High quality content can be an amazing asset for your business. So much so that the buzzword of 2016 in the SEO and content marketing world was “linkable asset”. This basically entails creating a piece of content that is just so damn good, people can’t help but share it.

Start Guest Posting

Guest posting is a great way to leverage the following of other companies and yourself in front of them.

  • There are a few things worth noting before you start guest posting:
  • Your articles must be relevant to the audience.
  • You send people back to a relevant landing page on your website.
  • Your post contains unique information that provides value.

 

affiliate marketing

Affiliate Marketing Startup Tips

When you decide to enter into affiliate marketing, you may wonder where to begin, as there are so many things to consider when choosing strategies that will work for your business. The tips in this article can provide you with what you need to know to be a successful affiliate marketer.

Make sure you understand what you are getting into before you buy a domain. There usually isn’t a big commitment when it comes to affiliate marketing but make sure you do your research before diving into something.

Your Affiliate Income

If you’re depending on affiliate marketing for your full or even part time income, good time management is essential. It’s easy to get caught up in researching your product or even in reading your email. Track what you do each day, including how long it takes you to complete each of your tasks, so that you can see how your earnings break down compared to the time you’re spending.

Your affiliate earnings will be a direct comparison to the value you provide to your audience. The more value you provide, the more money you’ll make.

The most profitable path to take when it comes to affiliate marketing is to sign up to high paying affiliate programs. These are some of the best affiliate programs the internet has to offer. They give you the opportunity to net high-end commissions for products ad services that are worth much more. It takes the same amount of effort to sell a $50 Ebook than it does to sell a $1000 course so it’s a complete no-brainer.

Know Your Audience

To get the most out of an affiliate marketing program, it’s vital to know your audience. Find out why people are coming to your site and what they are looking for. Provide affiliate products that meet their needs. Focus on things that are relevant to your site and are more likely to catch people’s attention.

To succeed at affiliate marketing, you should always try out any product you are recommending first. This will help you to write an honest recommendation rather than a sales pitch that sounds like baloney. It also gives you an idea of what steps your customers will go through, and you can offer tips to make sure they complete the transaction.

It’s Not a Push-Button Solution

Make sure you understand that affiliate marketing isn’t a get rich quick scheme. You will have to put a lot of time and effort into forming quality affiliate compaigns if you want to be successful. Learn about different ways to provide value to your audience if you want to reap the long-term benefits of affiliate marketing.

Staying Up To Date

To keep up with the trends in affiliate marketing, make sure that you read some of the top blogs in the industry. This will help you to stay current, so that your style is not outdated when you are developing your writing. Stay up to date if you want to increase your capabilities.

Picking An Affiliate Program

When reviewing affiliate marketing programs for your website, it is important to take your time and carefully consider what the options are for different products and services. What will your readers be most interested in? It may take some time to figure out what the right products and services are, but it will be worth the time you invest to figure it out.

Picking a Niche

Be an affiliate for a subject you know about. It can be tempting to go for the best converting products or the ones you can make the most money from, but there is no substitute for knowing your market. Knowing the subject well will help you create a better website and offer site visitors the information they want. Therefore you have a greater chance of success.

To summarise:

As you have seen, affiliate marketing has different tactics, but it all shares the same goal which is to help sell your products and services. All it requires is some research, hard work, and basic knowledge to decide what can work well for promoting your business to become a successful affiliate marketer.

If you’ve recently start out on your online business venture and you’re looking for ways to generate leads, check out my Online Business Lead Generation Tips.

Useful resources for affiliate marketing: http://benguonline.com/affiliate-marketing

https://en.wikipedia.org/wiki/Affiliate_marketing

http://benguonline.com/learn-affiliate-marketing

Why You Need To Start Using Email Marketing Immediately

Having an effective email marketing campaign can mean the difference between a profitable business and one that just about breaks even. To implement an email marketing campaign effectively you need to have a strong understanding of copywriting and human psychology, what makes a person want to open up that email?

Ask For Feedback

Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike. Incentivise them to do so by offering them something of value in return for their time.

Provide Value

While you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to provide something of value to them, this could be something like a free E-book or a white paper.  To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff. Your aim is to build a relationship with your customers, not to spam them with offers!

Email Marketing Providers

aweber

There are various fantastic email marketing providers that allow you to automate your email follow-ups so you don’t have to spend all day manually emailing your prospects. Companies such as Aweber, Active Campaign and MailChimp provide great tools and are relatively inexpensive.

The Unsubscribe Button

Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.

A major holiday is usually not the time for an important marketing campaign. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Of course, you should adapt this to your target audience. Black Friday, for example, is one occasion where a date relevant campaign is warranted.

Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.

When people opt-in to your email marketing list, you need to let them know what to expect up front. Tell subscribers how often they can expect to hear from you and what types of communications you will be sending them. If they are expecting the volume of mail you will be sending, they are less likely to get frustrated and unsubscribe.

While in the opt-in process, be sure to ask for the names of your customers, especially their first name. Having their name to reference makes any further communication you have with them more personal and more likely to catch their attention. This will help build customer relationships.

Keep all of your branding in your email consistent with your business. Don’t make your email appear as though it belongs to another business. Try to stick with your usual colours, voice, and fonts so that the readers can recognise that the email is from you and so they will read it.

These tips can upgrade your campaign in a huge way, but you need to use them to see results! Use them with your current projects or use the tips to start a new campaign altogether, and you will soon see much improved results with your email marketing campaigns.

The Importance of SEO For Your Business

The higher you rank on search engines, the better your website rankings and traffic numbers will be, translating into more leads and sales for your business.

Once you have learned the basics of search engine optimization, you can apply that knowledge to improve your website. The search engines use formulas and algorithms, because there are millions of websites to rank. The search engines can’t scrub your site and understand that the quality of the content make it the best site on the subject.

Search engines use complicated automated ranking techniques to determine where your site falls. This is where search engine optimization can help.

Proper optimization of your site allows it to communicate its suitability for a high rank in the SERP’s.

Many factors work together to determine how search engines rank your website. One thing they look for are keywords in your headings, and on your site. Another thing they look at is the activity on your site and the links to and from your site.

It’s a Long Game

High rankings in various search engines takes time. You should be doing everything possible to make your website attractive to these engines. Keywords, placed throughout the text in your website, can help with google recognising what your content is all about. If your keywords aren’t getting you the ranking results you want, you’re most likely lacking in the backlinks department.

Backlinks are essential to achieve rankings in the search engines, and not just any backlinks.

Google values backlinks from quality, authoritative domains. Earning backlinks from powerful websites in your niche is the best way to sky-rocket your position in search.

Not all visitors will have found your website on purpose. Many visitors will stumbled across your site from somewhere random. These visits very rarely yield a sale. Garbage traffic comes from all over the place. This is why effective marketing strategies are so important. You want to attract visitors that have a need for your products and services. If you optimise your page correctly to rank for certain keywords, you will find your audience more easily.

Websites are good for all businesses. If the main goal of your business is to offer a product or service online to customers, you need to make sure you’re ranking in high positions with the major search engines if you want to make any sales organically.

Looking for ways to build your brand? Check out this article.