Consulting is the new age business model that’s taking the world by storm. Thousands of people all over the world are starting these wildly profitable consulting businesses, quitting their jobs and living a totally different lifestyle.
This consulting isn’t like the traditional form we think that has been going on for quite a few decades. It’s different in the way you’re able to close clients over the phone and do business from anywhere in the world as long as you have a laptop and internet connection.
This is a powerful new way of doing business that didn’t exist just a few short years ago.
The brainchild of this new form of consulting is a man that goes by the name of Sam Ovens.
Sam Ovens has pioneered this new type of consulting, which essentially involves taking things back to basics and solving problems for people in various industries.
In this post, I’m going to show you how you can attract high-ticket clients through effective branding for your consulting business.
How effective branding helps you gain clients
In this crazy digital era, how do you separate yourself from the thousands of other people providing the same service as you?
The answer if of course, effective brand imaging. With the right branding, people will flock to your offering instead of the competition.
Think about the authorities that you respect in a particular industry. If you needed help with something, I’m sure you would consider using their services, instead of someone you didn’t really know.
That’s the power of establishing thought leadership in your space and building your personal brand. When people know, like and trust you as a person, they’re way more likely to buy from you even if your price is way higher.
The power of personal branding
Personal branding is huge. Getting this thing right can make the difference between you making $1000 a month and $100,000 a month.
You see, like I was just saying a second ago, there’s real power in the winning the trust of your prospective customers. When you make the effort to build your personal brand, people are attracted to you, not just for business, but they also want to be your friend.
Never underestimate the power of a personal brand. It’s a unique thing that can totally separate you from your competition.
Why? Because the only person that can be you is you! There’s nobody else that can bring what you can to the table.
So use this to your advantage and invest time in building that personal brand.
When I think about products and services, I automatically think about the people behind the things I’m interested in buying. Above and beyond everyday items of course.
For example, if I’m thinking about investing money into a course, the person who is selling the course makes all the difference. If I don’t like the person, I’m not going to buy from them.
It’s as simple as that.
But if I can relate to the person, I’m much more inclined to make an investment in whatever they have to sell.
This stuff just goes to show that no matter what technological advances we have, business will always be a people to people thing.
So I guess the moral of this post is that building your personal brand can make all the difference to your business. You don’t need to invest five-figure sums of money to get customers.
Just be clear on who you are and what you have to offer and don’t forget to always, always over-deliver when it comes to value.
When you provide a service that’s so awesome, people shout about it.
They tell their friends, family and peers.
And before you know it, you’ll have people flocking to do business with you like it’s 1999.